Conference Speakers in AgroChemEx 2012


C S Liew

C S Liew, Managing Director of Pacific Agriscience Pte Ltd, based in Singapore, has had 33 years of international experience in the agricultural chemical industry. He has worked for American Cyanamid, Ciba-Geigy, Uniroyal and Nufarm before forming his own company 13 years ago. His roles and experience cover a wide spectrum including field R & D, Product and Market Development, Market Research, Product Registration, Sales and Marketing, as well as senior management roles at directorship level. C S has also formed and participated in several joint venture companies in South Africa, Middle East, New Zealand, Australia, USA, and Thailand. His latest exciting project is marketing agchem products directly to farmers in Australia under an F2F (Factory to Farm) business model.

Chinese Agchem Manufacturers Going Downstream in International Markets—Adopt Fifteenth Century Admiral Zhenghe’s Art of Collaboration

(Abstract of a speech to be delivered at the 2012 Agrochemex Conference in Shanghai by C S Liew of Pacific AgrisciencePte Ltd.)

The world of generic pesticides belongs to the Chinese manufacturers because they manufacture the widest range of products as well as having most of the key raw materials available locally. They need to go down the supply chain in overseas markets. They need to invest in registrations, employ overseas/foreign staff, collaborate with overseas partners to gain market access and promote their own brands. This then allows them to extract more value out of the supply chain compared to the current scenario where they merely make Technical grade generic pesticides as well as formulated products and export them to overseas registration holders. Because of the large numbers of manufacturers per molecule or per formulation, they are squeezed by the overseas customers on price, leaving them with miserable profit margins and a non-sustainable business model.

They need to break out of the foreign-imposed “the Chinese” or “Chinese products” branding. This means that as far as overseas dealers and farmers are concerned, there is no distinction between one Chinese manufacturer’s product from another’s.

Their government encourages them to invest overseas. But, unlike the Indian manufacturers, they have a higher barrier to entry due to their lack of foreign language skills as well as a lack of cultural understanding and appreciation of foreign markets and players. Worse than the lack of linguistic capability and cultural awareness is their recent new-found successes and wealth which make some of them arrogant. They need to understand that their successes up to now have been based on low-cost labor and low-cost manufacturing which is becoming irrelevant with costs rising very rapidly. In contrast, the major international manufacturers’ successes are based on technological innovation and international marketing prowess which is a much more sustainable business model.

Admiral Zheng He mounted seven expeditions from China to South East Asia and all the way to the Middle East and eastern Africa during the fifteenth century, nearly one hundred years before Columbus set sail and discovered America. The hundreds of Chinese generic agchem manufacturers should learn from his bravery, management, logistics, diplomatic skills, and foresight and similarly make attempts to explore and to exploit the opportunities available in overseas markets down the supply chain. Most of all, learn from his Art of Collaboration. His four pillars of sustainable success factors namely Capability Building, Communication, Coordination and Continuity should be emulated or adopted.

Zheng He did it all without laptops, iPads, cellphones, and planes.. If he could mount seven missions and gained sustainable successes overseas without all these modern tools, so can the modern day Zheng He amongst the hundreds of Chinese generic agchem manufacturers. Pacific Agriscience is already practising his Art of Collaboration and C S Liew, in his speech, will show you how they are doing this in the Australian market through their F2F (Factory to Farm) business model.


Daniel Erasmus

Global Business Leader for the Commodity Herbicides portfolio in Dow AgroSciences LLC. He obtained a PhD in Botany from the University of Natal, South Africa in 1986 and after nearly two decades of weed science research in South Africa’s Department of Agriculture and Agricultural Research Council, he entered the private sector in 1995.  Following three years of R&D, regulatory and commercial roles and intensive exposure to the Eastern Europe and the Middle East markets, he moved to Dow AgroSciences where for the past 14 years he has served in several global roles including regulatory and marketing.  The Commodity Herbicides portfolio for which he is currently responsible includes glyphosate and 2,4-D herbicides.  He has been extensively engaged in leading the development and positioning of the chemistry solutions for Dow AgroSciences’s Enlist Weed Control System.

Topic: Sustainability of 2,4-D in the Rigorous New World Regulatory Environment


Cheng Chunsheng

Dr. Cheng Chunsheng, technical director of Shenyang Sciencreat Chemicals Co., Ltd., senior specialist of Sinochem Group. She is engaged in fine chemical technology research and reaction risk studies. She is responsible for 3 national projects of tackling key problems in science and technology during 3 five-year plans, 3 key internationally cooperative projects, and many other provincial key projects, some of which are industrialized and have economical return. As the first author, she is awarded 2nd of National Technology Innovation Award, 1st of provincial Technology Innovation Awards (three awards). She is also awarded for her excellent performance in state-owned enterprises in 2009, as national female role model 2010. She is offered special allowance for experts from the Government in 2011.

Chemical Reaction Risk Studies and Technical Risk Evaluation

Safety production is vitally important to the survival of enterprises. Chemical reaction risk studies and technical risk evaluation are important to safe production. Fine chemical production first begins in the western countries, and fine chemical risk studies then are carried on by world leading enterprises after a series of accidents and lessons. However, in China this type of studies is still in its infinite stage.

Main Content

  • substance risk studies
  • reaction risk studies
  • corrosion risk studies
  • technical risk evaluation

Claudio Mereu

Claudio Mereu is a partner at the law firm Field Fisher Waterhouse LLP where he focuses on EU law with an emphasis on pesticides, biocides and chemicals. Claudio advises companies on product registration and regulatory compliance issues at both EU and national levels, Task Force and consortia formation, product defense strategies, data sharing, compensation and related arbitration proceedings across the EU, as well as related antitrust issues. He has also extensive experience in litigation before European and national courts regarding product approvals and counsels companies on a wide range of business law matters regarding their commercial agreements in Europe. He is a regular speaker on these topics at major conferences and is recommended as a leading practitioner in his areas of expertise by “Global Counsel – Life Science Industry Report”, “Chambers Europe”, “Legal 500” and “Who’s Who Legal” .

The Registration of Pesticides in the EU

The specific topic of the presentation will include the following:

1) overview of the regulatory system for pesticides in the EU;

2) getting a pesticide registered in the EU;

3) data sharing and mutual recognition of product registrations.

4) review the most popular pesticides in the current market in EU

Henry Liu

Ph.D. Managing Director

Global Innovation & Technology Acquisition, Asia

Agricultural Products, FMC Corporation

Global Innovation and Technology Acquisition, FMC Agricultural Products

1)     FMC Growth Strategy – Vision 20152.

2)     New Asia Innovation Center in Shanghai –  An Asian hub to better support its Vision 2015 roadmap

3)     Open Innovation Model – Making strategic alliances to create win-win business opportunities

Lixin Zhang

Dr. Lixin Zhang received his PhD degree in 2004 from the University of Leeds. After a year of postdoc experience at the SOMS, he joined pharmaceutical industry and is currently working on developing new drugs. Prior to starting his PhD, Dr. Zhang was a senior engineer in Shenyang Research Institute of Chemical Industry and led a number of fungicidal research projects leading to the discovery of SYP-Z071, SYP-Z048 and SYP-1620 which all were commercialized by the institute.

 R&D strategy and thought of discovery of pesticide in China 

The author has been engaged in discovery of pesiticide products since early 90s. He, as the primary contributor, disconvered SYP-Z071, SYP-Z048 and SYP-1620 which are formally registered now. He analyses advantages and disadvantages at the discovery of new pesticides and suggests intellectual property of new active ingredients is a key factor during the commercialization. In addition to R&D of active ingredients, new formulators, mixtures, objectives and cost also deserves attention during the development of new products.

Specifically, Dr. introduces medical innovation mechanism into pesticides in aspects of structure, ligand and fragment-based drug design and carries comparative studies between the medical and pesticide mechanisms. He also stresses on the influence of compound′s physical nature on systemic and conduction mechanism, as well as lipophilicity on activity, toxicity, degradation, and environment. He also states the post development stage towards innovative products and the usage of pesticidelikeness to guide the discovery and optimism of lead compounds.

The Chinese new chemical products can also have opportunities in global market. Different types of companies can have different market opportunities. Small-size companies can be creative and export its intellectual property, which has been testified in medical enterprise. The domestic situation is favorable on price at pre-development stage, since China can produce technical and formulation at competitive price for the global market, it also should be able to produce intellectual property at competitive price.

Philip Lane

A plant physiologist by training he studied for his first degree in Biological Sciences at the then Wolverhampton Polytechnic (1973-6) and for his PhD at University College of Wales, Aberystwyth as a student of the late Professor Wareing (1976-9) working on the role of cytokinins in apical dominantce. In 1979 began at Shell Research Sittingbourne working on PGRs until 1987 when he switched to herbicides. Following two years in Ireland running a Shell Company producing microbiological products for waste water treatment (1990-2) moved to Shell Forschung in Schwabenheim, Germany as Head of Biology focusing mainly on herbicides and fungicides. Remained in Schwabenheim when ownership changed to American Cyanamid and eventually took over responsibilities for the Discovery programme at Schwabenheim. In 2000, moved to BASF, following its takeover of American Cyanamid’s business, initially as Head of Biological Research and from 2003 as Head of Fungicide Research & Development.

Topic: The future roles of crop protection technologies

Martin Clark

Martin Clark, retired after 35 years of chemical industry experience, 32 years with the Dow Chemical Company. For the last 13 years he was the Global Director of Environmental Health Safety and Quality for Dow AgroSciences, a wholly owned subsidiary of the Dow Chemical Company. From 2001 he was a member of the Manufacturing Supply Chain Steering Group within the European Crop Protection Association, a member of Cop Life International. The Manufacturing Supply Chain Steering Group sponsored and oversaw the development of the Implementing Comtamination Prevention booklet. He has a chemical engineering degree from Imperial College, London.

Reducing Plant Protection Product Cross Contamination Risk – to do anything world class requires technique, training and total commitment.

Everyone involved with the agricultural chemical industry should be aware of, and very concerned by, the risk related to the potential for cross contamination of plant protection products. Everyone should be aware of the best practices for design and operation necessary to avoid such contamination, but more than this everyone from senior managers to the shop floor, in all functions, must we aware of the culture and commitment necessary for these best practices to be effective.



(More shall come later, updating… )

Sign Up For Our E-Newsletter